British entertainment retailer HMV has launched HMV gamer credit,. HMV gamer credit allows gamers to purchase Xbox and PlayStation credit and memberships by charging it to your phone bill or for pre-paid customers by using their phone credit.
Emails have gone out to HMV Pure members which contains some of the details. Currently the mobile operators which support this are: Vodafone UK, O2, Three UK and EE.
Using this service will cost you a little extra. See below for the current prices :
£10 Microsoft Gift Card – £11
£15 Microsoft Gift Card – £16
3 Month Gold Membership – £16
£20 Microsoft Gift Card – £21
£25 Microsoft Gift Card – £26
Sony PlayStation 90 Day Plus – £16
£25 Sony PlayStation Gift Card – £26
£10 Sony PlayStation Gift Card – £11
£5 Sony PlayStation Gift Card – £5.50
Currently there is no support for Steam or Nintendo credit but this could change in the future.