Sony Computer Entertainment has been denied the right to trademark “Let’s Play” by the United States Patent and Trademark Office. Even though they had filed this in October but it just started going public a few days ago thanks to a NeoGAF user. USPTO refused the application on grounds of “likelihood of confusion,” as there is a similar mark already trademarked. Sony has not issued a statement regarding the intention behind the trademark, as reported earlier, some think that the company wants to use Let’s Plays as part of its PlayStation 4 streaming service. If this would have went through for Sony this would stop other companies from using it.
Stay tuned for more information.