If you’ve always had a passion for gaming and would like to use this to help you make a little extra cash on the side, you could consider becoming a gaming influencer. Influencer marketing is very effective in the gaming industry and this is why many brands promote their new games in this way. You’ll have the opportunity to be paid to reach out to other gamers and share your recommendations. Becoming a gaming influencer takes a lot of time and hard work, however, so you need to be sure you can commit. Here are seven important steps you need to take.
Find your focus
In influencer marketing, it’s advisable to go as niche as possible. This way you can focus on a specific target audience and build up a name for yourself as an authority on a particular type of game. You can also choose the best way to post content online. These include live streaming, posting game reviews, writing game tutorials, and more. You also need to find your platform. Some of the most popular streaming platforms for gaming influencers include Twitch, Mixer, and YouTube Gaming. Here’s how to find a niche for your Twitch stream, for example. The important thing is to do what you enjoy the most as this will help you stay motivated.
Create a strong personal brand
You also need to build a personal brand and promote this online. Clearly outline the personality you want to represent. This could depend on the lifestyle, habits, and preferences of your target audience as you’ll want to appeal to these. You may also decide to create an avatar for your personal brand so think about this carefully. The most important thing is to remain consistent throughout. Your personal brand should use the same tone of voice, image, and represent the same values across all marketing channels.
Improve your digital marketing skills
If you want to build a name for yourself as a gaming influencer, you’ll need to promote your personal brand across a variety of platforms to boost your online presence. Be active on social media such as Instagram, for example. Keep your accounts up to date and post engaging and relevant content. It may also be worth brushing up on your digital marketing skills. If you want to create appealing content for Instagram, for instance, here’s how to add music to instagram story.
Stick to a streaming schedule
You’ll need plenty of time to practice, especially if you want to put in the streaming hours. Don’t overdo it, however, as this will leave you fatigued and frustrated. Set a schedule for streaming, for example, and stick to it. Plan your gaming influencer tasks into your daily or weekly timetable so you can fit them in comfortably around your work or personal commitments. These tactics will help you if you decide to become a professional gamer one day, as you’ll need to spend a lot of time practicing.
Network with other gamers
It’s always useful to network with other gamers and gaming influencers. This way you can share experiences, tactics, and advice. Becoming a gaming influencer will give your opportunity to be part of a larger international community, so make the most of this. It’s also a good idea to collaborate with other influencers as well to help increase brand exposure for each other. Social media is a great tool and there are plenty of online forums to explore as well.
Use analytics tools
You need to monitor your performance to ensure you’re using the best strategies to reach out to more followers and brands. If you’re streaming on Twitch, you could take advantage of some of the best analytics tools for Twitch, for example. These will help you find the right metrics to measure your performance whether it’s number of subscribers, views, or content performance. This way you can optimize your strategies and focus time and money on the most profitable areas.
Reach out to more brands
As a gaming influencer, you need to reach out to the right brands to ensure you continue to make a profit from your business. One way to do this is to use gaming influencer marketing platforms. These provide a secure location for game brands and influencers to get in contact with one another. There’s a lot of competition out there, so if you really want to get ahead in the market these will help you appear professional. This way you can build an online presence as a reputable gamer.