This generation came at a surprise with the heavy intertwining of software services and monthly subscriptions seeing that the sales metric that Netflix uses for entertainment like film & television would apply to video games as well. For example, Xbox Game Pass has shown to be a commercial success for the company despite the lacking hardware sales this current console generation as the service applies beyond Xbox and onto PC too.
With an arsenal of games at your disposal for a minimum fee, players have show to prefer this approach rather than the traditional individual purchase of each title release. With first-party titles slated to arrive on Game Pass alongside bundled promotions, there is no wonder why players go for the subscription. This initiative has also proven to open player’s interest to other genre they would have never played according to a recent report.
The same can also be said for Sony with PlayStation Plus as streaming games also has a home on PlayStation: recently introducing 2018’s God of War, numbers have also shown to rise with the revamp of the service. Now more recently, Google also took this approach with Stadia, however, the service only got so far as numbers have proven to be lacking upon the poorly executed performance of software and limiting library. And now, it looks that Amazon as well will be joining the game streaming market too.
According to a report from CNET, the online shopping conglomerate is planning to reveal a similar initiative for players to pay a flat monthly fee for a lineup of popular titles to choose from. Discovering this new service from two anonymous individuals well-informed on the matter share that Amazon is already hiring persons of interest from the industry to assist in the service launch for 2020.
Job listings at Amazon also share to be discussing some new territory that the company wants to enter as deciphered from the description. “We believe the evolution that began with arcade communities a quarter at a time, growing to the live streams and e-sports of today, will continue to a future where everyone is a gamer and every gamer can create, compete, collaborate and connect with others at massive scales.”
While a separate listing elsewhere talks specifically on the matter, stating to “drive innovative new use cases like machine vision and game streaming.” Even more so, another states that Amazon is looking to go a step even further with proper integration of their own acquired Twitch in some way as well.
Upon Amazon trying to innovate the gaming market in some way is quite the surprise when reflecting on the company’s own video game development studio. Earlier this Summer it was reported that the studio let go an abundance of employees go from Amazon Game Studios. However, on the other side of the operation, a MMO inspired by J.R.R. Tolkien’s Lord of the Rings was discovered to be well on its way which was reassuring for the team following the previous mass firing.
What do you think of an Amazon version of Game Pass hitting the market?