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BWT Alpine F1 Team Becomes Official Console Partner With Xbox

Posted on September 20, 2023 by Nick Moreno

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Previously, many fans have witnessed some jaw-dropping and outright questionable collaborations Microsoft formed for Xbox. Such as the prior IHOP promotion last fall or even the Swarovski giveaway it held during the 20th anniversary of the platform. More recently, fans witnessed this with another Adidas partnership revealing the D.O.N. Issue #4 Basketball Shoes then.

Moreover, Microsoft has also established official partnerships with other brands to showcase its platform to the fullest extent. At the launch of the Xbox Series X, Xbox officially declared LG to be the official display brand for the console. And now, Microsoft shares a new collaboration which brings another influential brand to the Xbox moniker.

This week, Microsoft & BWT Alpine F1 Team revealed the French team is an official console partner. “Today’s announcement with Alpine continues our push to reach more fans around the world through their love of sports,” Xbox gaming marketing corporate vice president Jerret West said.

We are extremely pleased to be partnering with Xbox, a household name and strong leader in the gaming industry. Over the past years, we teamed up successfully on a few projects that reached successfully to our fans worldwide. We are now proud to consolidate this experience into a longer-term partnership, built on the foundation of our shared values with both Microsoft and Xbox.

David Gendry, Vice President of Partnerships and Communications for Alpine Sponsoring

“Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing,” West adds. “Xbox and Alpine share common values when it comes to diversity, equity and inclusion, and we look forward to bringing the joy and community of gaming and racing to more people around the world through this exciting partnership.”

Head of Xbox sports partnerships Chris Munson injects: “For Xbox and PC Game Pass fans, it’s going to be incredible seeing our logos across both Alpine A523 cars and the Paddock areas during key races each season – with the first race this weekend at the Formula 1 Lenovo Japanese Grand Prix. But beyond that, Xbox will do what we do best – create amazingly fun and imaginative activations that defy conventions, now with the creative minds at BWT Alpine F1 Team.”

What is your opinion on the new partnership for Xbox?

Source: Xbox Wire
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