Rectify Gaming

Disney+ New Internal Effort Points To Gaming/Shopping For Its Platform

Posted on December 13, 2023 by Nick Moreno

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It is no secret to anybody: Netflix has been pushing for emphasis on gaming for years now. With collaborations between developers & publishers, we’ve been met with several video game adaptations stretching across film as well as television too. One of its most recent reveals includes Devil May Cry & Tomb Raider animes that are on the way. Games are also on the horizon with Grand Theft Auto: The Trilogy being added to its game hub as well this week.

Additionally, it is also working on in-house projects as well. Previously, it was confirmed that a new project in collaboration with Super Evil Megacorp is on the way for Zack Snyder’s Rebel Moon. In a separate report, it is also indicated that unique titles based on streaming series Wednesday, Squid Game, and Black Mirror are also on the table internally.

According to a new report from Variety, Disney is also seeing the effect of this and is considering to implement its own gaming segment to Disney+. This alongside a separate shopping marketplace is also being negotiated as part of an initiative to further advertise for the platform, Disney advertising sales president Rita Ferro stated.

“The world of advertising experiences on AVOD is an important place to be involved in.” She adds, “the next level of ad innovations will be” disclosed at a coming event next year in January. It is said a presentation in Las Vegas, Nevada is on the way for January 10th by Disney which will elaborate further on the effort for Disney+ and more.

While unsure how involved this gaming venture will explore distribution similar to Netflix or bring proper AAA titles to Disney+, the firm has showcased some major titles in the past. Last year, Disney unveiled a new Iron Man AAA title is in the works from the team behind Star Wars Squadrons & Dead Space Remake, EA Motive. You can read the full report by heading here.

What do you think of this effort to integrate gaming into Disney+?

Source: Variety

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