Electronic Arts Reveals New Push Encouraging Developers To Work In Favor Of Its Players


Posted on February 25, 2021 by Nick Moreno

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Given the precedence on how publishers view the envision of its properties from the perspective of its developers, there is a continuous shift for how these firms welcome the team’s ambitions ahead of its own. In that, developers are encouraged to work at their own pace more independently without the publisher popping in to realign what is and isn’t suitable for the respected game.

In the past, we witnessed Microsoft form a similar relationship with its Xbox Game Studios teams already. In that, the Xbox company following its acquisition of Psychonauts 2 developer Double Fine Productions was reported to be lenient on its studios and remain as distant to the development process as can be. And, at least as of reporting, the company is still abiding to that pact it appears.

And it seems that Electronic Arts is also taking notes on this new philosophy with a similar initiative to be followed as well welcoming developer to work in favor of the game and its user base leading ahead. Speaking with IGN, Electronic Arts tells just that.

In terms of our game development philosophy, our players are always our north star. As I started this current role, I wanted to strip away some of the preconceived notions about what games we should be investing in and really start listening to players and incorporating their voice into our development process.

Since then, we have announced a slate of games that players asked for: a new Skate, College Football, a Command & Conquer remaster, the Mass Effect Trilogy and we developed free content in Battlefront 2 for several years to turn the perception of that game completely around.

Laura Miele, Electronic Arts Chief Studios Officer

As stated, Electronic Arts is already following the passion of its player base with several announcements underway including the coming Skate release, the return of EA Sports’ college football, and the highly-requested Mass Effect: Legendary Edition. As for the results of its pursuit to put the benefit of the player ahead of itself, the firm references DICE’s Battlefront II.

“When I first took this studios leadership role, players were incredibly unhappy with this game. We had made commitments to deliver content to the community, but we didn’t have team members assigned to deliver on these promises.” Adding on,” we quickly pulled together a great team of people from our studios in Vancouver, Montreal and Stockholm to immediately get to work on fulfilling our promises.

“We created free content for players because it was the right thing to do and I felt we owed it to our community of players.” Another example of its trust in the teams under the Electronic Arts banner is Respawn Entertainment. While the firm stands tall with Apex Legends currently, the publisher presses that it does not intervene in capitalizing on a new Titanfall game when the studio is not creatively driven to do so.

“That team will determine what the future holds for Apex and Titanfall. I don’t believe in directing or telling games teams what to create, it has to come from the player community, and the inspiration and motivation of developers.” Understanding the creative capital at Electronic Arts’ disposal, the publisher ultimately shows to be investing for a larger payout in favor of the community’s satisfaction.

Are you in support of this new initiative Electronic Arts continues to carry through?

Source: IGN

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