Focus Home Interactive Rebranded To Focus Entertainment

Recognized publisher Focus Home Interactive announces that it will be rebranding the firm after the founding in Paris, France back in 1996. Now 2021 marking the 25th anniversary for the video game publisher – noted for IPs such as Sherlock Holmes, Vampyr, Farming Simulator, and World War Z – Focus Home Interactive is now Focus Entertainment.

In a statement from the publisher, the company believes that its recent purchases require a change of identity for the company as the minds and creative talent from newly welcomed teams are in order. “Focus Home Interactive is one of Europe’s leading video game publishers and developers, uniting talents throughout the creative process, from development to commercialization,” it writes. You can read the full statement below:

The acquisition of studios such as Deck13 Interactive, StreumOn Studio, and more recently, Dotemu and its label The Arcade Crew, demonstrate Focus’ desire to integrate talents and studios with singular visions in our strong and ambitious Group, to promote value creation, anticipate new trends, and unique gameplay.

From now on, the Focus Entertainment brand covers all of Focus’ activities, with the term Entertainment being representative of the desire to diversify its games, products, services and revenue streams. Entertainment also emphasizes the ambition to offer players around the world unique experiences, supported by an editorial policy that stands out thanks to innovative concepts, inventive gameplay and original worlds that transcend the boundaries of video games.

Most noted, the recent acquisition of developer Dotemu stands to be the strongest catalyst for Focus Home Interactive to chase a name change. The team while noted for its previous work on Streets of Rage 4 is now currently underway with Teenage Mutant Ninja Turtles: Shredder’s Revenge.

Additionally, Dotemu is also underway with nostalgia throwback release Windjammers 2. The game is listed for PlayStation 4, PlayStation 5, PC, and Stadia which is projected to ship later this year.

What do you think of Focus Home Interactive rebranding to Focus Entertainment?

Source: Focus Entertainment