Big data has been around for a while, and the gaming industry has been able to collect it on mass, however, how it’s understood and utilized is now coming to fruition. In a sector which generates billions each year, using big data is vital, and it’s slowly transforming the industry entirely.
Big data’s impact on the gaming world begins right at the start of game design. Top developers from Microgaming who provide games to Royal Vegas casino to Rockstar Games who have released titles like Grand Theft Auto – are all now using the data. This is in addition to monitoring user behavior in real-time, to gain a true appreciation of what players like and dislike. It allows the developer to tweak games along the way, moulding the game into a version which is best suited to the demands of most of the player base, therefore having a positive impact on the experience enjoyed.
We’ve recently seen the rise of freemium games, with the most notable one Fortnite Battle Royale. Freemium games immediately attract players as they’re free to download, install and play. However, freemium games come with premium extras. Big data plays a crucial role in making freemium games a success, and profitable for developers, as it gives an insight into what players want. So, in Fortnite for example, there are extra skins players can purchase, as well as a whole host of other items, and these have become very popular with gamers while making developer Epic Games a lot of money.
Big data has, therefore, changed how a lot of developers go about their business. Rather than focus on making as much money as possible as quickly as possible, companies such as Epic are now focused on their strategy in the short term, with profits a long-term goal. Big data is collected, analysed and implemented as part of a plan, with developers and producers knowing as the product is of better quality, the profits will roll in down the line, due to it being adjustable on the hop.
Gamers will be pleased to know that big data can also play a crucial role in the difficulty of the titles they’re playing. As data can be monitored live in real-time, it allows developers to discover whether a level in a game, an opponent, or requirements are either too difficult or too easy. These things can then be adjusted to ensure the ideal difficulty is available to players, and all this is done using up to date information.
Big data is undoubtedly already making a significant difference in the gaming world at present, but we’re very much in the early days of its powers. Its ability to improve the experience gamers have is its biggest asset, especially as developers can make changes on the fly to enhance things such as gameplay. Big data is also changing how developers approach creating games, preferring to put a solid structure and strategy in place, rather than chase profits from the get-go, and this can only be a good thing.