Luna Head Marc Whitten Reported To Be Departing From Leadership At Amazon


Posted on February 26, 2021 by Nick Moreno

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For video game cloud-based streaming platforms, we are only in the baby steps phase of what could become the golden standard for gaming as we already see this being implemented effectively with entertainment like film & television. Given the continuing push for xCloud on Microsoft’s behalf already, it is uncertain as to where else competitors are planning to pursue this path.

Looking at Google, its Stadia platform while prominent in its own regards does show shambling with second guessing in this month alone. In the first week of February, Google issued to close shop for platform internal developer suite, Stadia Games and Entertainment. As for the future of Stadia, the firm pledges to use its resources in assisting developers in entering the cloud-streaming sphere.

Elsewhere, Amazon is on its way to the race as well with its own in-house platform Luna still in beta. However, before the service fully enters the video game industry, prominent leadership is withdrawing from the banner. In that, it is reported that Amazon Luna lead Marc Whitten is departing from his role at the video game division.

Matthew Ball, a market strategist, reports from Whitten’s LinkedIn profile that he is making way for the door as he takes on a new position at Unity. The now-former Luna lead will now be posed as Senior Vice President & General Manager at Unity Create as indicated by the imaged ripped from Whitten’s LinkedIn account.

However, all is not truly lost for Amazon Luna just yet. Elsewhere this month, it was reported that new Amazon CEO Andy Jassy does view value in the gaming division for the online retail conglomerate. “Though we haven’t consistently succeeded yet in AGS [Amazon Game Studios], I believe we will if we hang in there,” Jassy issues in a statement. You can read the full report by heading here.

Are you surprised by the recent events for Luna or no?

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