The new Madden video game is now available for digital pre-order and pre-download on the Xbox One. There are 3 different versions to choose from. The game will release on 8/23/16.
Madden NFL 17 Standard Edition: $59.99 USD
This bundle will include  1 month of EA Access, Madden NFL ranked tickets, and up to 7 Madden NFL Ultimate Team Pro packs.
Madden NFL 17 Deluxe Edition: $79.99 USD
This bundle will also include 1 month access to EA Access, 30 Madden NFL ranked tickets, and up to 10 Madden NFL Ultimate Team Pro packs.
Madden NFL 17 Super Deluxe Edition: $99.99 USD
This last bundle will again include 1 month trial to EA access, 30 Madden NFL ranked ticket, and up to 30 Madden NFL Ultimate Team All Pro packs.
There is not a lot of in-game except for the tickets and team packs. I have never played a NFL game but 30 more tickets and packs for $30 might seem like a good deal if you are into that kind of thing.