McDonald’s Launches New Promotion For The Minecraft Movie, Includes Virtual Goodies & Adult Happy Meal

Roughly a year ago, details for the new Minecraft film began to surface online. Then, evidence of the production appeared online with props from the set being posted & shared across the internet. And by April 2024, the Minecraft movie officially concluded its filming and began entering into the post-production phase to meet its spring release the following year.

Since then, players received bits and pieces of the new live-action film periodically. The movie from Jared Hess (Napoleon Dynamite, Nacho Libre) starring A-listers like Jack Black (Kung-Fu Panda) and Jason Mamoa (Aquaman) originally left a poor impression. But, by the latest trailer that aired in late February, many are excited to see when theaters open in April.

Now days before the Minecraft movie releases in the box office, a new collaboration with McDonald’s reveals a swarm of items and promotions are included in the partnership. Like Sonic the Hedgehog 3 this past winter, there are toys: but for both children & adults. You can watch the promotional trailer in the video below:

“From crafting pixel-perfect replicas of our iconic Golden Arches to world-famous menu items, people of all ages have been showing their love for McDonald’s in Minecraft for over a decade. Now, we’re bringing the magic of the Overworld into the real world where fans will get to experience the food they love, reimagined through the Minecraft universe,” McDonald’s global chief marketing manager Morgan Flatley shared in the press release.

“Inspired by fans’ imagination and timed with the highly anticipated global release of A Minecraft Movie, this campaign creates moments of joy for fans of all ages, bringing their McDonald’s Minecraft dreams to life with their favorite food, gameplay, McDonaldland characters, and now, the magic of the film. It’s a celebration of two massive fandoms united by iconicity and fueled by creativity, and you’re invited to be a part of it.”

He continues: “I’m thrilled to share our largest global campaign to date, A Minecraft Movie Meal and Happy Meal. […] From adults to our youngest fans, everyone is invited to join in on the fun with our first-ever joint integration, which includes unique keepsakes and one-of-a-kind experiences for each meal. Combined with our craveable food, these offer an unmatched experience for every fan.”

How excited are you for this new collaboration for the Minecraft movie?

Minecraft releases in theaters on April 4, 2025; the McDonald’s promotion goes live April 1, 2025 in the United States.

Source: McDonald’s