Microsoft Acquiring Video Editing Firm Clipchamp Rekindles Hopes For Better Software On PC & Possibly Console


Posted on September 9, 2021 by Nick Moreno

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Upon unearthing some of what defined Xbox One at the dawn of the generation, Upload Studio happened to be the most memorable thanks to its usefulness and easy learning set up to players looking to create clips for the world to see online. But, the application on Xbox One since launch has not been properly updated leaving it in a form of purgatory as its uniqueness becomes dated – similar to how YouTube app on consoles is that we complained about previously.

Additionally, Microsoft also faces the same issue when it comes to PC software as well with its Microsoft Office suite missing a proprietary video editing program. However, things appear to be changing in the firm’s favor this week due to a new acquisition from the company. In that, Microsoft announces to be acquiring video editing group Clipchamp.

In a new press release from Microsoft, the firm elaborates on the significance of easy-to-learn software as it suggests fully absorbing Clipchamp into Microsoft 365.

Clipchamp’s template-driven, task-focused user experience gives everyone the confidence that they can create. Its rich library of filters, styles, transitions, and stock media combined with the power of a multi-track audio and video compositing editor gives everyone the fine control they need, and artistic help if they need it, to create exactly what they want, quickly and with confidence. Once you finish your story, Clipchamp helps you share it since it’s built for social media, offering output styles and aspect ratios for all the popular social networks. It lets you tell your story your way.

Small business owners, marketers, influencers, students, educators, families, and information workers of all types need the capability to make great videos with minimal effort. Whether it’s a 10-second social media ad, a 2-minute pitch for a product, or a 20-minute instructional video, Clipchamp and Microsoft will provide the tools and experience you need.

As a web app that uses the full power of your PC, Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses. It’s also a great fit for Microsoft Windows, which is a platform for boundless creativity. Whether you are editing game clips, making a school project, putting together a memory of your kids, or assembling the next indie short, Clipchamp and Microsoft will help you express yourself through the emotional power of video. If you are already a Clipchamp user, it’s all going to get better with more options, more power, and the easy creation experience you love.

Chris Pratley, Corporate Vice President of Office Media Group

While the focus of Clipchamp is currently aimed at PC which has already been its primary demographic since the founding in 2013, the acquisition does lead to hope for a revamp of the current software on console. Currently, there is no official plans for an upgrade on Xbox, but users could potentially witness fragments of Clipchamp being injected to the video editor on Microsoft consoles down the line.

Perhaps that time is sooner than we expect with Windows 11 being the most video game-oriented operating system yet. In a previous announcement from Microsoft, the firm told that features such as auto-HDR and cloud streaming will be the emphasis of Windows 11’s Xbox app when it arrives this fall. You can read the full report by heading here.

Are you hoping Clipchamp will bring changes to Xbox’s video editing system?

Source: Microsoft

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