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Microsoft announces a 6 year deal with Porsche for Forza


During the New York International Auto Show, Porsche and Microsoft’s Turn 10 Studios announced a six-year partnership to collaborate on a suite of co-branded initiatives for Porsche and the Forza franchise. The partnership kicks off today with open registration for Porsche’s esports sponsorship debut in Forza Racing Championship Season 3: The Porsche Cup – the most inclusive racing esports program and home to the largest online racing community in gaming. Today also brings the release of the Forza Horizon 3 Porsche Car Pack, featuring an exciting lineup of Porsche cars for 2016’s best-selling racing game Forza Horizon 3, exclusively on Xbox One and Windows 10 PCs.

“By having Microsoft as our partner, we have the opportunity to take the pleasure of driving a Porsche and making it an experience in the virtual world”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Racing games and esports connect the real and virtual worlds and enable us to gain further access to the young target group. It means that they can develop a passion for Porsche even before buying their first sports car”.

Kicking off ForzaRC this year is the Forza Racing Championship 2017 New York Invitational Presented by Porsche on April 15-16 at Microsoft’s flagship store on Fifth Avenue, showcasing 18 of ForzaRC’s Elite players from around the world competing for a chance to win $25,000 in cash prizes, plus a Drift competition between two of ForzaRC’s top drifters. Guests will also have a chance to race ForzaRC Elite drivers and even Porsche professional driver Matt Campbell on April 15.
The New York Invitational is just the beginning for ForzaRC in 2017. Following the Invitational, Season 3 players can participate in two different competitions in Forza Motorsport 6 for Elite drivers and Forza Horizon 3 for casual players.

Source: Xbox Wire
 
 

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