Microsoft Confirms Xbox Live Rebrand To Xbox Network, But Live Is Not Gone Forever

Posted on March 23, 2021 by Nick Moreno

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For Microsoft’s next major push to bring new and exciting projects to the Xbox platform, the firm has continually been experimenting with different approaches as to how the company will pursue new forms of revenue from its video game division. For one, Microsoft just recently tried to passive aggressively enforce its Xbox Game Pass Ultimate service through a price bump on the generalized online suite, Xbox Live Gold.

However, the decision ultimately blew up in the face of the Xbox company following the news breaking with hundreds of thousands of users vocally angry online about the decision. So much that the choice was later pulled less than 24 hours since the initial announcement was made. But now, Xbox Live altogether is facing a rebrand it appears.

Online, users discovered that Xbox Live is silently being changed to ‘Xbox Network’ following a recent update for the firmware. But now, Microsoft comments to confirm the decision in a statement to The Verge.

’Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement. The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.

Namely, we witnessed a similar pursuit from Microsoft in the past already with Xbox Game Pass. Last year, users uncovered that Microsoft directly cut the “Xbox” name from the title and left simply the logo. However, Microsoft did clarify that it does not entail that a major overhaul is on the way that will disrupt how the service is executed. And similarly, the same is also said for Xbox Live in a follow-up statement.

Speaking with Eurogamer, Microsoft ensures that this is not the definitive end for Xbox Live. “Xbox Live isn’t going away. We are making ongoing adjustments to create a simpler, more descriptive messaging system for Xbox in different areas. None of these experiences or features will change as part of these updates.”

So following how Microsoft is looking to bring a more unified platform through the Xbox ecosystem is part of the Xbox Network change is no real surprise. Most recently, Microsoft performed a similar approach with its universal Xbox UI update which makes a more seamless experience that many users will all experience no matter the system. You can read the full report by heading here.

What are your thoughts on the change?

Source: The Verge, Eurogamer

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