New “NASCAR Interactive Entertainment publisher” DMi, Inc. has revealed the status of the NASCAR game series. Which it will now oversee exclusively, in an open letter to NASCAR video game fans. UK-based Eutechnyx had previously been NASCAR’s licensee for video games since 2010, when it took over from EA.
“As of January 1, 2015, DMi became NASCAR’s exclusive licensee for video games and digital entertainment,” wrote DMi president Ed Martin. “It is a deal that had been in the works for several months. But it was something that could not be disclosed until everything was finalized. And by “everything”, I mean a very long and complex set of negotiations and agreements. Just to give you some context, a contemporary NASCAR video game has over 1,000 licensed and approved properties in it. That’s a lot of stakeholders and people to get organized!”
They claim that they are working on several new games. Including an all new NASCAR racing Sim created by DMi which will launch for PS4, Xbox One and PC in 2016. DMi has also acquired some existing NASCAR games, including NASCAR Manager, which it plans to re-release soon.
DMi is based in Charlotte, North Carolina, which Martin described as “right in the heart of NASCAR-country.”