Now-renamed Meta To Drop Oculus Brand For New Moniker, Facebook Account Integration No Longer Required


Posted on October 29, 2021 by Nick Moreno

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Unless you’ve been under a rock for the last day or so, Facebook this week shook the internet with its latest self-named Connect presentation. In that, the firm announced to be rebranding to Meta now. Atop of that, the decision is to envelope in betterment of the ‘metaverse’, which the company continuously references as the greater internet – not just its own platform.

Additionally, the announcement comes alongside another major announcement shared by CEO Mark Zuckerberg. It is that Grand Theft Auto: San Andreas is being developed for the Oculus Quest 2. This now alongside the approaching Grand Theft Auto: The Trilogy – Definitive Edition, legacy fans will be occupied for the next few years.

But similar to its name for the company, Meta shares it will be renaming the Oculus label to Meta as well. Meta is to adopt the title for Oculus Quest to be Meta Quest. Same thing can also be said for other entities which will be dubbed the Meta Quest App and so forth, one Facebook post shares.

We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we’re changing the brand of the hardware, Oculus will continue to be a core part of our DNA and will live on in things like software and developer tools.

Andrew Bosworth, Facebook CTO

Bosworth continues to reveal that the plans for this new transition will also resolve previous complaints about Facebook account integration. In that, you are no longer required to have an account to use your virtual reality headset. “As we’ve focused more on work, and as we’ve heard feedback from the VR community more broadly, we’re working on new ways to log into Quest that won’t require a Facebook account, landing sometime next year.”

In a separate statement from Zuckerberg during the presentation, he reiterates on the choice for users to play without needing an account for Facebook. “From now on, we’re going to be Metaverse first, not Facebook first. That means over time you will not need to use Facebook to use our other services.” Noted, the overall decision for a name change is not the first that Meta has attempted to do so.

Previously, Meta when still Facebook announced to integrate its name into Oculus as the title would be discarded for ‘Facebook Reality Labs’. Although the firm identified the company as such internally, it never caught on for the general public. You can read the full report by heading here.

Are you excited for the future of Meta’s virtual reality division?

Source: Andrew Bosworth  

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