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PAX Organizer ReedPop Drops E3 As The Annual Event Exits Los Angeles Starting Next Year

Posted on September 7, 2023 by Nick Moreno

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For many that follows the trend of the gaming industry, one of the market’s largest events has continued to face an unfortunate fallout. In that, the Electronic Entertainment Expo (E3) essentially since the 2020 pandemic has faced uncertainty in remaining with the new wave of digital format presentations taking the forefront for announcements & reveals. Even Summer Game Fest host Geoff Keighley chimes in on this descent for E3.

Previously, Keighley was a major component for the E3 machine with the annual E3 Coliseum show that took place throughout the event. But after his departure and curating Summer Game Fest, it became more evident that the show many once knew is evaporating. Already, it was confirmed that 2023’s show wouldn’t be present. And it was not long before both 2024 and 2025 were also canceled as well.

In a new statement from PAX, Comic-Con organizer ReedPop that overlooked E3, the firm is to drop E3 entirely. Although not gone forever, the show is to be organized under new leadership as the Los Angeles Convention Center will not see another E3 show.

We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events. While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.

Stanley Pierre-Louise, Electronic Software Association President & CEO

ReedPop’s games events boss Kyle Marsden-Kish adds: “We have enjoyed our time working with the ESA and appreciate their commitment to the games industry as a whole. While we will not be involved with the future of E3 we look forward to seeing its evolution and where the ESA takes it.” Noted, the Electronic Software Association (ESA) is still in possession of E3 and is to search for new parties to handle the show moving forward.

Previously in the 20th century, the annual E3 before becoming a global phenomenon was originally held in the Atlanta Convention Center in Atlanta, Georgia. With this new opportunity for E3, it is interesting to see the potential return of E3 to Atlanta after two decades now with ReedPop ejecting from the show.

What is your input on the state of E3?


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