Phil Spencer Shares Xbox’s Drive To Offer More Diverse First-Party Options On Its Platform

Posted on June 12, 2024 by Nick Moreno

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An ongoing sentiment at Microsoft continues to develop pertaining to Xbox: diversity. One of its largest pushes for first-party releases is to create innovative and unique releases for all types of players. Upon the release for Xbox Series X|S, Phil Spencer celebrated the specialized lineup of titles arriving to the platform at launch. And this is carried over even more recently.

Ahead of the Activision Blizzard deal, Spencer shared his excitement to the untapped vault of properties that the publisher would be in Xbox’s possession. He elaborated in a later statement that passion for these projects is a must for any Activision teams to pursue for new projects. Ultimately, Spencer went on to emphasize that drive for legacy IP is essential for these entries to be greenlit at Xbox.

In a recent interview at IGN Live, Spencer spoke with the outlet expressing that now is the most interesting time for Xbox with a slew of unique releases compared to the formula laid out more than a decade prior. You can watch the segment in the video below:

“We’re gonna be about building great games for people to play. About giving them choice on Xbox to go play. We’ve got a broader library of games- The thing I’m starting to see which I really love is the organic collaboration between our teams that are coming out and trying to build that community of creators,” Spencer explains.

He continues: “Go back to the time of Xbox where we basically had four games: Fable, forza, Gears, Halo, and we would just literally; every four years. And i would have to come to E3 and somehow try to make those four games seem different every year for the community. And now what we have in gaming is just an amazing collection of teams and franchises that are that are doing great work. 

“So I think- I feel an added responsibility as someone who loves this industry for the franchises that show up on our stage, but I still think in the end it’s about putting amazing games out. Like I’m really proud of the work that Ninja Theory did with Hellblade and how Hellblade has been with the response to that. And we have an amazing internal team now that’s focused on doing a bunch of Unreal games as an example, and then you see things like South of Midnight […] you have Perfect Dark, you have Gears.

So like for us as the organization gets bigger, I think it’s just more important that we can take bets together and try to do innovative, creative things and that will continue to drive us.” Already, we’ve seen more widespread first-party support with projects like The Coalition in Xbox Games Technology Group to assist of internal efforts at other teams.

More interesting from this interview is that Spencer further addressed more games from Xbox are to land outside of its platform. “You are going to see more of our games on more platforms, and we just see that as a benefit to the franchises that we’re building, and we see that from players, and the players love to be able to play.” You can read the full report by heading here.

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