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Report: Vince Zampella Now Leading DICE L.A., Still Helms Respawn Entertainment


What some might rank as an industry veteran for his work on gaming for well over two decades now, Vince Zampella has proven to reshape how players view the first-person shooter genre with titles like Call of Duty 4: Modern Warfare to the concluding Modern Warfare 3 later in 2011 to his later projects following the forming of Respawn Entertainment with Titanfall and 2019’s Apex Legends. And that is only the beginning for what Zampella can demonstrate with his involvement under publisher Electronic Arts.

More recently, Zampella’s studio has also been responsible for the November launch of Star Wars Jedi: Fallen Order which has proven to be a commercial success despite the previous franchise game releases from developer DICE. Along with Respawn’s focus now shifting to virtual reality in the team’s new partnership with Oculus to revive Medal of Honor later on in 2020, the studio head also has more to balance on his schedule according to a recent interview.

Speaking with the LA Times, Zampella has shared to now be at the helm at not only Respawn Entertainment, but also Los Angeles-based DICE L.A. as well now. While he shares to be taking on the head position for the California division of the Swedish developer, he does share that the name will most likely be dropped for something else entirely.

We will probably rebrand. We want to give it a new image. We want people to say, “This is a destination you can go and make new content.” I think they’ve kind of gotten the branding that they are the support studio for DICE Stockholm. I think rebranding is important for showing people, “Hey! Come work here. We’re going to do some amazing things.”

Although DICE L.A. currently is a subsidiary of the branching developer which originated in Stockholm, Zampella emphasizes that this studio will be breaking off from DICE and will not hold any connection to his founded Respawn Entertainment either. Later going on to disclose that the teams do communicate and will continue to do so, however, DICE L.A. will be ‘they’re own studio” when it comes to working on upcoming projects.

Supporting Zampella on this his new role for the Los Angeles studio, EA Chief Studios Officer Laura Miele expresses her confidence in his merit to run a second team. “Genuinely believe that he is going to help guide them creatively. He’s going to help them further fortify and build out their talent and their team. I think we’re going to have a really strong studio out of our Los Angeles location. They can go from a support team to a full stand-alone studio to create a new game offering.”

Concerning Zampella’s stance on his new role, he shares to see himself more down the lines of a ‘Head Coach’, the LA Times writes. While he will be donning the role as the head of DICE L.A., Zampella will still be carrying the same position for Respawn. He also goes on to clarify that for current projects like Apex Legends will be helmed by co-founder Chad Grenier; Peter Hirschmann to control operations for Medal of Honor: Above & Beyond; and presume Stig Asmussen’s role on the narrative division at Respawn.

Concluding his discussion on Respawn’s controlling positions, Zampella then goes on to tease at a new project with a subtle statement following. Stating that “there might be more,” he only fuels the fires of what is currently burning in the turning engine that is Respawn Entertainment. Unearthing what this next title might be will be disclosed at a later time as no other details were provided elsewhere in the interview.

What are your thoughts on Vince Zampella’s new role at DICE L.A.?

Source: LA Times

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