While many may have forgotten, Sony is extremely dominant in Europe, even during the PlayStation 3 days while the Xbox 360 was outselling the PS3 in the USA, in Europe. It was the other way around, and Sony has no plans to let go of Europe. Globe Sales Chief for PlayStation, Jim Ryan has said that the PS4 is outselling the Xbox One and Nintendo Switch 3-1 in Europe. Here is what he had to say in an Interview with Game Reactor:
“ We’ve been in Europe for a long, long time now and we take Europe very seriously, whether it’s localization, local presence, or all of these things.” “We believe in Europe profoundly, and we won’t let anyone readily encroach on our space.” What do you think Sony can do to keep its hold in Europe? Having PlayStation Now in more counties would be a good start!
What do you think Sony can do to keep its hold in Europe? Having PlayStation Now in more countries would be a good start!