The Game Awards 2015 went up 20% compared to 2014 achieving a record-setting 2.3 million livestreams in just 2 hours. “We started something special last year with The Game Awards, and it’s encouraging to see the audience grow double-digits for our second outing,” said Geoff Keighley, producer The Game Awards. Airing live across Twitch, YouTube, Xbox Live, PlayStation Network, Steam and other gaming screens, The Game Awards 2015 united the global gaming community for a night of awards, world premieres and musical performances.
Here are some other highlights to note:
– The Game Awards 2015 trended worldwide on Twitter, with over 1 billion impressions of #TheGameAwards hash-tag, up 100% from The Game Awards 2014. Over 175K unique users used the hashtag, creating 279,000 tweets. Sentiment on the show was 95% positive as tracked by Sysomos.
– During the live show there were over 500,000 user comments in the chat on Twitch and YouTube Gaming.
– Other innovative firsts for THE GAME AWARDS 2015 included a live Snapchat story from the show and after party, an interactive “play the show” game on Xbox Live, and a cross-platform “Game Awards Sale” on PlayStation Network, Xbox Live, and Steam for special offers on many of the night’s biggest nominees.
