Over the past decade, many publishers believed it would be in its best interest to handle PC releases under own demain rather than already established storefronts. However, in the 2020s, this initiative began to unravel itself with Electronic Arts beginning to ship games back on Steam once again. Even more, the publisher went a step further revamping EA Origin as a new PC app is to overlap what was originally founded under the firm.
Additionally, other publishers began to follow in this path as time went on. Previously, Bethesda began to deplatform its own storefront as more of its newer releases were added to Valve’s marketplace as well. Furthermore this fall, Activision continued this pattern as the most recent Call of Duty: Modern Warfare II did the same. Recorded numbers for the platform doubled compared to previous releases as a result it was revealed.
In a new report from Eurogamer, Ubisoft is the next example of this move. While the firm is not completely investing in Steam just yet, it is kicking off this move with three new games for this. “We’re constantly evaluating how to bring our games to different audiences wherever they are, while providing a consistent player ecosystem through Ubisoft Connect. Assassin’s Creed Valhalla, Anno 1800 and Roller Champions are among the Ubisoft titles that will be releasing on Steam,” a spokesperson shared in a comment.
It is not to say that Ubisoft was never imbedded in the Steam marketplace to begin with. In fact, it was well intertwined with Blue Mammoth Games’ Brawlhalla. The firm faced an acquisition from Ubisoft going back to 2018, however, its most popular project was founded via Steam and it was a surprise to see Ubisoft did not stronghand the team to transition fully to its own in-house storefront.
In terms of other Ubisoft store news, Xbox fans are still awaiting Ubisoft+ to hit the platform. Currently, PlayStation owners can indulge in the console-pressured version ‘Ubisoft+ Classics’ which is available now and is a freebie for PlayStation Plus Extra & Premium tier users. You can read the full report by heading here.
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Source: Eurogamer
