With the highly anticipated holiday film, Wonka coming to Movie Theaters on December 15, 2023, Zynga and Warner Bros. Pictures have partnered to integrate Wonka in-game theme features. The game integrations will give players an inside look at the magical world of Wonka through custom in-game challenges, rewards, and film content.
In Words With Friends 2, a Wonka avatar based on Timothée Chalamet’s version of the character in the movie will invite players into his magical world to play chocolate-themed Friendly Faceoff word games. Those who win two games against the bright-eyed candy maker will earn an exclusive Wonka-themed frame as a sweet treat to proudly display on their player profile.
Here is what Executive Vice President, Yaron Leyvand had to say about this partnership:
“Zynga is excited to continue our ten-year history of successful collaboration with Warner Bros. by bringing the world of Wonka to players in Words With Friends and other titles across our portfolio.”
“We’re always looking for new ways to bring engaging experiences to our players, and inviting our community to interact with one of the world’s most beloved characters is a perfect golden ticket holiday surprise.”
Here is what Cameron Curtis from Warner Bros. Pictures had to say:
“Wonka is one of the most highly anticipated movies this holiday season. By combining it with Zynga and four of their games, including Words With Friends—an evergreen cultural sensation that has connected millions of players for over a decade—we are creating unique opportunities for engagement that unite gaming and film fans across the big screen and mobile devices,” – Cameron Curtis, EVP, Worldwide Digital Marketing, Warner Bros. Pictures.