One of the biggest TV manufacturers is partnering with Microsoft to promote Xbox One X on Samsung QLED 4K TVs, “The arrival of true 4K UHD gameplay on the Xbox One X this Fall gives gamers the perfect reason to upgrade their television,” said Eddie Combs, Vice President of Marketing for Samsung Electronics America. “If gamers are looking for a TV that delivers premium 4K HDR picture quality with industry leading design and smart functionality, then the QLED TV and Xbox One X are an unbeatable 4K gaming combination.”
Mike Nichols, Xbox Corporate Vice President, and Chief Marketing Officer also said about the partnership, ““Xbox One X will bring true 4K gaming to console players for the first time with 40 percent more power than any other console (…) We’re thrilled to join forces with Samsung in the U.S. to deliver immersive 4K gaming experiences to our fans.”

Read the full statement here.