Xbox Mobile Store Nearing Arrival With Webpage Now Up

While mobile gaming remained an aspect Microsoft entertained the idea with when Xbox Cloud Gaming initially released, it was not fully brought to fruition its intentions until after announcing its acquisition for the Call of Duty & World of Warcraft firm. Part of its intentions for the purchase was to platform its PC/mobile efforts, Phil Spencer elaborated back in 2022. What’s more, a mobile store was in the cards from Xbox too.

A filing for the CMA revealed this new pursuit to compete against the likes of Google Play & App Store. By 2023, Spencer did share that the project for a mobile store is “not multiple years away” from being realized. Additionally, a new report that surfaced earlier in 2024 indicated that the plan could go live as early as July 2024.

And this week, the first sign of life has surfaced online. Thanks to @Klobrille, it was revealed that Microsoft has officially launched the webpage for the Xbox mobile store. Accessing the domain only reveals a static image for something ‘on the other side’ issuing visitors something is “coming soon” for the webpage.

“Thank you for participating in the Xbox Insiders program,” the description on the page reads. “As part of our testing process, you have been placed in a holdback group and currently do not have access to this feature. Your support is invaluable to us, and we ask for your patience as we prepare for the public release. Stay connected with Xbox for further updates.”

Along with tying Xbox Game Pass into its ongoing pursuit for presence in mobile gaming, the service is expected to skyrocket in gross revenue by next year. Ampere Analysis indicates that the subscription is anticipated to break over $5.5 billion in 2025. You can read the full report by heading here.

Are you interested in this chase for mobile gaming at Xbox?