Electronic Arts Merges EA Access & Origin Access Under Singular EA Play Service, Arriving Next Week

While publisher Electronic Arts projected its current endeavors to release its monthly game subscription EA Access on Steam fairly soon, the firm also has more to offer on the matters of the future for the service. With the inclusion of PC-exclusive Origin Access as well, Electronic Arts officially reveals that both services will be merging into one, singular banner.

Unveiling EA Play, players who already pay for the other services will soon find the new initiative to take their place starting next week. In addition to the stringing tiered subscription that is Origin Access Premiere, Electronic Arts discloses that the pricier subscription will also be receiving a rebranding – now titled ‘EA Play Pro’.

In addition to the benefits that users are already accustomed to with EA Access or Origin Access will remain with the addition of new perks as well. Electronic Arts spares that in-game challenges will be launched to offer unique rewards for completing certain objectives in the range of EA-published games.

EA Play puts you at the center of the experience. Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play.

Elaborating on the aforementioned rewards that can be provided for completing in-game challenges through EA Play, the firm tells that just some of those goodies includes “Ultimate Team Packs, exclusive vanity items and cosmetics, and more.”  And to clear up any confusion on the annual event that shares a similar name, the publisher states that the revamped service is EA Play while the virtual presentation is EA Play Live.

With more underway for the approaching EA Play, it is presumed that Electronic Arts will provide more information on the service as the firm told. So expect more specifications on what new benefits will be included in EA Play alongside the rewards that can be provided as time will eventually tell, of course.

What do you think about Electronic Arts rebranding for EA Access & Origin Access?

EA Play will be going live on August 18, 2020.

Source: Electronic Arts