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Xbox Series X Deemed Most Popular System For Black Friday & PlayStation 5 On Cyber Monday, According To Adobe Analytics Report


Posted on November 30, 2022 by Nick Moreno

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In the stretch of sales and extensive discounts that come at the latter turn of each year, there are always hot items that shoppers sought out for when searching most brick & mortar stores. However, this was deemed to be a bigger struggle with the COVID-19 pandemic as the new console hardware enter the market, but constrained thanks to limited components and silicon available for production.

With last year’s Black Friday attempting to increase supply, there was a clear seller come then – the Xbox Series S. With a fraction of the power, Microsoft managed to push more units than both competing PlayStation 5 and the ongoing titan Nintendo Switch. Howbeit, that was a brief victory for the Xbox firm as Nintendo’s hardware still outsold for the entirety of November, NPD Group reported.

This year, the tide has turned in favor of Xbox Series X being the hottest system on shopping lists this Black Friday according to Adobe’s 2022 Holiday Shopping Trends. For this event, the new console overshadows products revolving around Bluey, Call of Duty: Modern Warfare II, drones, and Macbooks.

Additionally, the PlayStation 5 even took the helm for a separate promotion. Come Cyber Monday, the console ranked second behind Legos for the hottest product. Regardless, the Sony system still outbeat Hot Wheels, Madden 23, and smart watches according to the report. Believe it or not, Nintendo Switch also left with a victory too.

On Thanksgiving, the system was reported to be the top selling product that day. It outpaced Roblox, God of War Ragnarok, Paw Patrol, and Instapots. Looking at the grand scheme of the 2017 system, it remains the most-sold SKU this console generation. As of the latest financial report, Nintendo Switch sold more than 114 million units inching to overtake PlayStation 4 sales. You can read the full report by heading here.

Are you surprised with the success for consoles this holiday so far?

Source: Adobe

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