August of last year became a monumental moment in gaming history when it was discovered that influential streamer Tyler Blevins would be departing from Amazon-owned Twitch in favor for the still uprising Mixer on Microsoft’s platform. It was puzzling as to why one of the biggest people on Twitch would up and leave for a smaller streaming service, and the reasoning for that has still yet to properly be disclosed by either Ninja himself or Microsoft.
However, according to a recent report on CNN Business, the reason that swayed him could possibly be standing in tens of millions of dollars. In the piece, we learn that Ninja among other well-known streamers have begun leaving Twitch as well in favor for multi-million dollar contracts on small scale streaming platforms aside from Mixer.
When the topic of discussion approached Ninja’s situation, it was cited by Justin Warden, CEO of Ader, that Ninja’s agreement with Microsoft is roughly between $20 million to $30 million. Warden runs a marketing and talent agency that Ninja has worked with which gives merit to the claim of how much is involved with the agreement.
Among the most famous streamers online, Warden explains that these contracts that influence them to leave Twitch can also be applied to smaller streamers as well. Stating that if a streamer can run a consistent 10,000 viewers per stream, they are eligible for the proposed contract. While larger-scale streamers will be met with deals roughly to what Ninja received around $10 million, smaller streamers are expected about $1 million roughly.
Now with the lid off regarding what might be the biggest deal settled for a Twitch streamer as of yet, it is expected the same or in smaller scale can also be applied to following departures for other popular streamers like Shroud with Mixer or even CouRage when he announced his move to YouTube. Interesting enough, these multi-year agreements and contracts that have acquired exclusive air time from these streamers is also witnessed with popular esports events as well. Most recently, Activision Blizzard finalized a deal to stream showings for the Overwatch League and Call of Duty League exclusively on YouTube.
What do you think about Ninja’s reported sum he is receiving from the stream deal with Microsoft?
Source: CNN Business
