Netflix Officially Announces Video Game Venture Promising It Does Not Cost Extra For Monthly Users

Although video games are already a large cog in the wheel of capitalism, many large streaming platforms like Netflix, Hulu, or HBO has yet to directly dip its toes into the market, yet. While the respected services do offer video game-oriented entertainment such as television shows and original films, it has yet to be directly approached by either of the aforementioned companies as of writing.

But, that is not to say the firms are in search to pursue the video game industry. Namely, Netflix attempted to do so with Stranger Things previously with a Telltale Games series that was later squandered during the original fallout of the game studio. The firm stated to continue pursuing the venture elsewhere. In a recent report, it was indicated that Netflix is pursuing the market head on with reputable individuals to lead a new division, The Information told then.

Now in the latest shareholders report from Netflix, the entertainment streaming platform officially embraces the venture by announcing its first step to bringing video games to its users. Even more, the project will not cost more for those paying for Netflix either.

We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series.

Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.

It is still very early on as to how Netflix will approach the new initiative for its service, but time will reveal what the firm has planned later on, of course. Recently, Netflix continues to cash in with the success of The Witcher on its service as Season 2 arrives later this December, it announced. Also unveiled at WitcherCon reveals the Netflix exclusive anime film ‘The Witcher: Nightmare of the Wolf’ gets an August release prior to the new installment of the live-action show.

Elsewhere over at Microsoft, the firm acknowledges the capabilities that Netflix achieved with its collaborations for the platform in the past by hiring a former executive of the company. In that, Marcos Waltenberg is now given the role of Xbox Global Partnerships Director for the video game division. You can read the full report by heading here.

Are you interested to see what direction Netflix heads with video games?

Source: Netflix